Panu Alanko

Panu Alanko

Marketing communications that matter.

Who am I?
I am a marketing communications professional with a sharp pen and a curious mind. Having an agency background in commercial PR, I fluently translate broader business objectives into feasible and measurable communication activities on both strategic and tactical level. I enjoy working with other people and firmly believe in the power of co-creation and multidisciplinary talent - this is essential for marketing which is ultimately the intersection between the organisation and the customer.
I am a genuine and approachable guy, with a strong sense of justice and a deep commitment to whatever I am working with - whether it is of my professional or personal interest, I am in it for the long term. What drives me is a desire to learn more and better understand the world we’re living in - I always listen, before I talk.
Along with my passion for writing and reading, I enjoy the many products of pop culture, including movies, video games, music, podcasts and more. At home, you will find me hosting a dinner to my friends or playing Hans Zimmer’s epic piano pieces. My favourite outdoor activities include water sports of all sorts, so feel free to hop onboard if you fancy a boat ride!
Profile
PR specialistCommunication strategy and execution. Media and influencer relations management.
Marketing generalistHolistic thinker, customer-driven creative and the integrator of marketing resources.
WriterPress releases, articles, media pitches, presentations, social media posts, scripts and more. Finnish and English. You name it.
Experience
TechHaving worked with the leading video gaming brands, I am familiar with the trends in digital entertainment. Besides the execution of launch PR for several AAA titles, digital services and top-selling hardware, I am also an experienced communicator in the smart device and telecommunications domain. Along with consumer technology brands, I have also worked together with pioneering Nordic startups and the biggest software company in the world.
Service industryThe rise of the service economy has provided fascinating business cases to work on over the past decade. Extending from public service communications to marketing exotic travel destinations and executing launch PR for one of the largest fast-food chains in the world, customer-oriented communications have never been as important as it is today.
B2BBased on my marketing consultancy experience, I am familiar with working with business decision-makers and partners alike. Having worked with both short-term and long-term client projects, I am experienced in account management, sales and running projects independently.